Our web copywriters deliver hundreds of pages of targeted, specific web content every month. We manage such performance because we follow a rigorous process.
- Determine the target readers’ interests and profile so we may address them in the proper voice.
- Uncover any search terms or key words that are relevant to your buying process.
- Determine topics that we need to write on to convert searchers into buyers.
- Script a call to action, or series of calls to action, that work for your buying process.
- Assign specific topics to specific writers, on deadline.
- Write each page according to a custom web copywriting or SEO copywriting template we create for you, that specifies the key words, meta tags, and meta descriptions you need.
- Edit each page thoroughly.
Better management for enterprise content development projects
We have a white paper on our process in case you’d like to use it in your organization. Feel free to download Managing Enterprise Web Content.
You can read also read our [intlink id=”115″ type=”page”]case studies[/intlink] on more effective web copywriting.