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Web copywriting process for PR success

By May 24, 2011 March 8th, 2013 No Comments

Our web copywriters deliver hundreds of pages of targeted, specific web content every month. We manage such performance because we follow a rigorous process.

  • Determine the target readers’ interests and profile so we may address them in the proper voice.
  • Uncover any search terms or key words that are relevant to your buying process.
  • Determine topics that we need to write on to convert searchers into buyers.
  • Script a call to action, or series of calls to action, that work for your buying process.
  • Assign specific topics to specific writers, on deadline.
  • Write each page according to a custom web copywriting or SEO copywriting template we create for you, that specifies the key words, meta tags, and meta descriptions you need.
  • Edit each page thoroughly.

Better management for enterprise content development projects

We have a white paper on our process in case you’d like to use it in your organization. Feel free to download Managing Enterprise Web Content.

You can read also read our case studies on more effective web copywriting.