Public Relations (PR) Agencies and Media Firms Must Simplify Messages
I was fortunate enough to have lunch with Natalie Allen, CNN International Anchor, at a recent Entrepreneurial Advisors event.
New Rules for Public Relations Firms
She outlines a number of interesting points, including:
- Most press releases are too wordy
- Tight, fun headlines are key to getting journalist interest because journalists are INUNDATED from every angle
- Even hard news journalists are working fast — they need 2-second impact and interest
Nancy, thank you for your compelling summary of how to better approach news media! Always a pleasure working with a pro.
Post written by: Lisa Calhoun