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Exide Technologies, a global giant in the stored power industry, sought Write2Market’s support in growing media interest for its products and the company. As part of this industry leadership campaign, W2M helped Exide gain national media attention at AAPEX, one of the world’s largest automotive aftermarket & supplier events. Over 3 days, W2M arranged 21 media briefings, resulting in multiple stories – print & video – about the company’s new VORTEX battery. W2M later arranged a New York media tour for Exide CEO Jim Bolch, featuring briefings with Reuters, Bloomberg News, Financial Times and a live appearance on Varney & Co., the highest-rated show on the Fox Business Network.