“Understanding the sales cycle is important in business writing,” says Melissa. “What’s critical in the white paper process is strong research, a thorough outline and working with knowledge experts. Once you build a firm foundation, you can create a product that is effective and easy to read.”
Melissa attributes her success in translating clients’ sales goals to her many years of marketing experience, including a previous role as a director of marketing.
She says that the best thing about working at Write2Market is being in a creative, innovative, high energy environment that encourages her to grow professionally and as a writer.[intlink id=”75″ type=”page”]Read more about our team of writers.[/intlink]
Dig deeper into better writing and content development:
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- [intlink id=”1216″ type=”page”]White paper writing[/intlink]
- [intlink id=”1192″ type=”page”]Ten Secrets of Effective White Paper Writing[/intlink]