Write2Market’s approach to strategic content for business writing is simple: it’s all about creating lifetime customers for your organization. Our approach to customer conversion through business writing and strong content addresses your next customer at each stage of their buying process.
Awareness through great business writing
In the first stages of your next customer’s decision to purchase your offering, they’re not yet aware you exist. Write2Market has a variety of dramatic content offerings that help you build awareness about what you bring to the market, such as bylined articles, Web copy, white papers, optimized press releases, and direct mail.
We can help you become the knowledge leader and create the business writing that defines your market. You’ll know our campaigns work from the dramatic increase in registrations for free content, sign ups for your information, and requests for proposal.
Analysis: the key to effective business writing
As the prospective buyer compares you with your competition, we can create the messages that establish the relationship between you and your next customer. You’ll know our messages are meeting the market’s need from the enhanced ratio of conversion from tire kicker to customer.
There’s nothing better than a new customer; except a repeat customer. Write2Market’s holistic approach to enhancing your profitability through targeted content doesn’t stop with the buying decision. We know that 80% of your business comes from 20% of your customers. Our deep knowledge of customer relationship management from first contact through conversion extends to strengthening your first time customer into your active advocate.
Keeping your customers enhances your profitability and stability. Write2Market’s communications campaigns target your current customers with messages that matter saving you the costs of acquiring new clients and creating referrals.
Our business writing for your current clients include customer facing documentation, support literature, and referral campaign material that continues to grow your most important relationships: those with your existing customers. When your current clients become your advocates, awareness of your unique value in the market grows, and a closed loop system of success begins to build exceptional profits for your company.
Customer Conversion and Strategic Content
Write2Market guides you in formulating the precise language to take you right to your market at each critical stage in the buying process.Contact us today about making your next campaign more effective through strategic content.