When the New York Times’ Jay Golz went to IRCE the second time, he found a lot of insights and met a number of entrepreneurs. Our client TJ Gentle, CEO and co-founder of SmartFurniture, attracted¬†his eye with a powerful vision for the future of online sales. SmartFurniture has built a custom system where the customer simply clicks there way into more accurate product recommendations–and it’s clearly creating substantially stronger conversions.

New York Times covers ecommerce conversion leader

New York Times covers ecommerce conversion leader

 

 

 

 

 

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