March has come in roaring like a lion for Write2Market’s clients. Here’s a bit of the excitement just this week.
We nominated one of Celerant Technology’s clients for the Innovator Award from Apparel Magazine and just received word that we won! We aren’t allowed to say who the innovator is just yet, but an announcement will be coming soon. Stay tuned!
ENGAGEcx CEO David Trice, communicating to IT execs in this industry landed an editorial in Travel & Hospitality CIO Outlook.
SmartCommerce’s official launch immediately caught the attention of Consumer Goods Technology. Plus, we got the green light from our friends at Retail Touchpoints on a bigger article. We expect SmartCommerce to make plenty of noise in the CPG world in the months head.
Speaking of shaking things up, Write2Market was pleased to secure an audience of medical industry movers and shakers to learn from ASP Global president Lorne Tritt. His thought piece in Managed Healthcare Executive is sure to give the smartest healthcare providers something big to chew on.
As SEMDA (Southeast Medical Device Association) continues planning for its flagship conference in May, it is offering a sneak peek into what’s hot in medtech in its upcoming free “State of Medtech Innovation in the Southeast” webinar. The panel we have put together involving journalists from MedCity News and investors from Valor and Harbert is sure to offer great insights into what medical technology is about to disrupt the industry It’s been a great year leading up to SEMDA’s conference and even though we’re not there yet, we still wanted to know how we have done so far. Looking at the metrics of our content marketing and social program, this week we checked in and found:
- New users of semda.net from search engines are up more than 30%
- Time onsite from social visitors is up 98%
- Social visits as a whole are up 145% including 85% in new users
The Write2Market healthcare practice enjoyed another highly targeted media win this week with Curant Health. COO Marc O’Connor gives Managed Healthcare Executive readers tips on how to avoid prior auth provisions from stifling medication adherence in his most recent contribution.
One of the longest tail projects we take on for our clients at W2M is conference support. Planning and winning speaking engagements is just part of the campaign; booth side briefings with journalists often pay dividends months into the future. Supply chain consultancy Chainalytics saw just that this week when DC Velocity published an article on small packaging changes that can save big money.