When it comes to using social media for business, many companies are being left behind. Whether you are selling online, or just trying to raise awareness, a strong social media presence is becoming a necessary component of a successful business.
Many CFO types are turned off by the idea of using social media because it’s thought to be “fluffy” in nature. How do you measure the ROI of a Facebook “like”, and how can a company justify hours spent on Twitter?
A couple of years ago, these questions would have held some weight, but with the growing popularity of social sites, and the emergence of social media dashboards, businesses now have a way to engage with consumers and potential clients in a totally free, totally trackable way.
Write2Market recently partnered with Spectate, a social media dashboard that monitors the success of social campaigns. Write2Market clients and constituents who attended the June 28 panel discussion on social media meeting sales learned how Spectate allows businesses to see, graphically for those CFO types, who is looking at their social media campaigns, and how and when those people are engaging with the business via these sites.
Having hard data on the success of a social media campaign is huge, and Write2Market clients have enjoyed reaping the benefits of Specate’s services to help plan and execute future social campaigns.
Social media is changing the way business is done. Consumers are growing to expect engagement from companies seeking their business. So start Tweeting, liking, Facebooking, and getting Linkedin, because the companies that are starting conversations, are the ones getting responses.