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AgenciesWhite Paper

White paper generates leads, sales, and headlines

By April 10, 2011May 1st, 2013No Comments

Written for: ACS

When the European Union issued a new directive that affected manufacturers whose products were destined for the 350 million people in the EU, ACS contacted Write2Market to put together a communication campaign to help build leads and awareness.  Write2Market responded with a white paper publicized through an optimized [intlink id=”1057″ type=”page”]press release[/intlink] and targeted editorial pitching. ACS attained four headlines in trade journals that cover their industry and significant white paper downloads that generated qualified leads.

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