AgenciesWhite Paper

White paper generates leads, sales, and headlines

By April 10, 2011 May 1st, 2013 No Comments

Written for: ACS

When the European Union issued a new directive that affected manufacturers whose products were destined for the 350 million people in the EU, ACS contacted Write2Market to put together a communication campaign to help build leads and awareness.  Write2Market responded with a white paper publicized through an optimized press release and targeted editorial pitching. ACS attained four headlines in trade journals that cover their industry and significant white paper downloads that generated qualified leads.

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