Written for: Monumental Meetings
Monumental Meetings, an Atlanta incentive travel firm, needed to demonstrate their expertise in incentive travel. As with all professional services firms, when what you provide clients is not a “product,” it can be tough to differentiate “why you.”
Monumental Meetings chose the white paper format because the long form allowed them to review relevant research, provide some of their own thought leadership, and clear calls to action.
They use this white paper to reach new prospects, uncover speaking opportunities, and start conversations with existing customers.
Learn more:
- [intlink id=”97″ type=”page”]Knowledge leadership[/intlink]
- [intlink id=”1057″ type=”page”]Media relations strategy[/intlink]
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