Preparing for your first webinar can be scary, and gaining registrants is time consuming. After supporting multiple webinars, both for Write2Market and our clients, I’ve learned a lot about hosting a successful webinar. And, with Write2Market recognized among the Top 10 Agencies for Startups, we’ve held our fair share of “first time” webinars.
Take a look at the steps we’ve identified to target effectively, and ace registrations for your upcoming webinar.
Great first webinars need a great landing page and blog
A great landing page is essential for converting visitors into attendees.
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Remember, you are asking for both their time and their contact information. Show them the value they will receive in return. Tell them what they will learn and why they should listen to you in an easy to digest form. Include:
- Logistical information
- Relevant speaker information
- Key lessons and takeaways
Two weeks out, post a sneak peak blog– remember to leave them wanting more!
Put the webinar in their inbox–often
Send up to 3 emails at the following times:
- 30 days out- announce the webinar.
- 2 weeks out- and announce some news like the addition of another speaker, a reference to a report on the topic, or some other information. Share a link to the blog with a message like “Here’s a sneak peek of what you’ll learn in this informative webinar!”
- 1-2 days out- Send a reminder of the benefits of attending.
The right webinar social push
LinkedIn and Twitter are great platforms for drumming up webinar interest
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. In fact, a client recently drew in 91 visits to their webinar pages on their website in only 2 weeks by focusing on Twitter. Twitter expands your reach while LinkedIn for targets those who already know you.
Here’s how:
Twitter
- Research all possible hashtags relevant to your webinar topic and use up to 2 from your list. RiteTag can help by providing hashtag analytics.
- Tweet about the webinar 3 times per week from 4-2 weeks before the webinar.
- Share a mix of landing page and blog tweets 2-3 times per day for the last 2 weeks; make sure that the tone increases in urgency as the webinar approaches.
- LinkedIn Company Page
- Share the webinar landing page as long as 1 month prior to the event.
- Share the webinar blog post two weeks prior to the event.
- Post a reminder the day before the event.
- Following the event- Share the recap/ video on the company page.
- Don’t forget to ask your entire team to share each update!
More on killer social media processes to support your efforts here.
What’s next to get the most conversion from your webinar?
Be sure to record your webinar and edit the video for reposting.
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From here you can post it to your website with a short recap blog- try getting it transcribed with a service like Rev, and use it for continued social fodder. As long as the topic is lasting, you can send people back to watch your video for months to come.Want more? Further power your inbound marketing machine with us at this upcoming lunch-n-learn.