Advertorials blend the specificity of an ad placement with editorial credibility–at a cost effective price. Write2Market writes advertorial copy for our clients that convince without pandering.
What is an advertorial?
Advertorials are articles that include a marketing message.
Advertorials allow you to write the article you want, on the topic you feel is most relevant. You pay the magazine or trade journal to run your article; at a rate much cheaper than the advertising rate.
Publications such as Fortune pioneered advertorial copy as a way to keep advertisers satisfied, but today’s marketers realize it’s an ideal (and cost effective) way to get in print and get your message just the way you want it. While many publications do not publish advertorial rates, a quick call to their sales desk reveals the truth: advertorial pages are much less expensive than ad pages, and contain more “message.”
Advertorials have come of age
From Fortune Magazine to your industry trade rag, advertorial writing has come of age. Write2Market writers can help you strike the right balance for your target audience that turns interest into acquisition of your product or service.Contact a Write2Market advertorial writer today about expanding your messaging with the correct advertorial angle.