Creating National Profile for Tennessee Startups

LaunchTN is a public/private partnership with one mission: to make Tennessee the number one place to build and grow a business. The Nashville team at LaunchTN turned to 1st Fidelity Reserve for our strong startup finacial experience to help support their efforts:

1) to reach top startups in the Southeast for their 36|86 conference and program,

2) to reach national investors, and

3) to reach national media

“Write2Market gets us,” says Courtney Corlew, Executive Producer, LaunchTN. ”In three years of working together, they’ve increased our national profile significantly.”

This year, there were over 113 specific headlines created around LaunchTN message points.

At the LaunchTN event, reporters attended from publications like The Atlantic, TechCrunch, Huffington Post, Forbes, Inc., and Entrepreneur. We reached over 6 million people with LaunchTN’s core message and increased the value of the coverage almost 30% over last year, in our 3rd year of partnership.

Teamwork creates public relations success

“The success of LaunchTN’s publicity side is a team effort. If I wanted to pinpoint the one thing that makes it work and drives media relationships like Forbes and Entrepreneur, it’s teamwork. The leadership at, like our direct contact Courtney Corlew, frees us to perform for them while always pushing positively for a bit more. It’s an absolute honor serving this team. We’re believers in their mission and they live the mission every day,” says Lisa, the project leader for the LaunchTN team at W2M.

Experience the public relations for yourself

Here are a few key headlines from the 2016 LaunchTN publicity team effort (this is not all the media generated, but a representative sample):

Entrepreneur – 10 Reasons To Consider the Southeast for a Startup or Investment Location 06/17/2016
11ALIVE Atlanta Tech Edge Coverage 06/10/2016
Clintoneday – 36/86 Launch Tennessee Event a Smash Hit! 06/10/2016
Memphis Business Journal – Nashville startup conference sees record attendance 06/10/2016
Inc – Why Square Co-Founder Jim McKelvey Says Be Wary of Advice From Successful People 06/08/2016
Nashville Post – 36|86 sights and sounds: Sustain and diversify
Tennessean – Women entrepreneurs lead next wave of gender equality 06/06/2016
Chattanooga Free Times Press – Annual Southeast startup event hits Nashville again 06/05/2016
Forbes – Communal Entrepreneurship Thriving In The New Heartland 06/03/2016
HuffingtonPost – Launching A Startup? Take A Look At Tennessee 06/03/2016
Bitter Southerner Article on Innovation linking to Accelerators 05/05/2016
Memphis Area Association of Governments 06/04/2016
Hypepotamus – 36|86 South: Connecting Doers, Makers & Innovators 05/03/2016
Forbes – Silicon Valley’s New Heat Map: Investing In Middle America 04/20/2016
Interview with John Maddox on Crowdfunding Pitch Show 04/16/2016
Government Technology – State-Funded VC ‘Launch Tennessee’ Announces More than $1 Billion in Investments 04/14/2016
Forbes – California 3D Printed Shoe Company Moves To Tennessee For Capital 01/31/2016
Venture Nashville mention – NVille’s Ayumi Bennett preps launch of regional Startup Southerner 01/27/2016
Inc. Feature: Why this small state may be the nation’s most innovative 01/08/2016
Inc. article mention: Most Disruptive Technologies of 2015 12/16/2015
CNBC – From music to health care, Nashville’s thriving start-up scene 09/29/2015
Billboard – Dart Music Launches Distribution Service Geared for Classical Musicians and Their Unique Metadata 09/28/2015
Southern Alpha – Emory’s pitch event for post-revenue startups makes last call for applications 09/17/2015
Forbes: The Nuts And Bolts Of Scaling A Company 07/22/2015
TechRepublic: Understanding startup equity compensation 07/29/2015
Inc5 Unique Ways to Maximize an Investor Pitch 08/11/2015


Let us help you share your story

Our team loves to shape and share stories in a way that inspires change. Tell us your story and let’s see where we can share it together.