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Tech marketing faces unique challenges – why is it falling short in the global marketplace, and why are tech marketers particularly susceptible to being let go without notice? Dutch magazine DMorgen draws upon Write2Market’s tech marketing expertise. Lisa Calhoun, Write2Market’s founder and CEO, shares her considerable insight.

People want to know what tangible improvement a product will bring to their lives. Instead of telling them about the technology, we need to . . .”

Read the article on DMorgen