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The Research is in:
And it says… All CEOs are powerful forces for driving market value for their firms
- Rivel Research: A company’s valuation is + or – 35% based on REPUTATION ALONE. (2010)
- Weber Shandwick: 63% percent of a company’s market value is attributable to REPUTATION according to their Safeguarding Reputation™ worldwide survey. (2006)
- Burson Marsteller: 48% of a company’s reputation is attributed to a CEO’s reputation. (2012)
- McKinsey: Investors are prepared to pay a 12-30% price premium to good governance. (2002)
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Download this public relations how-to guide on how learn about taking advantage of the opportunity to build a better reputation–and better company valuation. From blogs to tweets, from writing books to writing for Harvard Business Review, this 8-pager will share valuable perspective and actionable information you can use in your firm immediately.