Acquisitions by media companies poised to explode
There’s a lot of social media oriented companies out there–some of our clients among them, like MyList (Facebook app), redpepper (full service agency plus bespoke social marketing tech), or ShopVisible (best post-social ecommerce platform).
Traditional thinking is that they should be positioned as the best “technology” in their field, and will be acquired by a technology as part of the platform.
Sure, Vitrue was taken by Oracle, Yammer by Microsoft, Wildfire by Google, Instagram by Facebook. But Blinq Media (a facebook advertising platform) was just bought by Gannett Media–which owns USA Today. Recent events are resetting the bar on who’s shopping for cool social apps and software.