Case studyTechnology

New media campaign increases sales, media attention

By May 27, 2011 March 11th, 2013 No Comments

In just 90 days, the technology firm saw a positive ROI and significant closed sales by implementing an integrated marketing campaign that included web copy, optimized press releases, editorial pitching and case studies from Write2Market.

“Write2Market’s work has won us two proposals in competitive situations so far.” –Michael Proffitt, Vice President

Technology PR results

Advanced Compliance Solutions

  • enjoys a 400 percent jump in qualified new leads.
  • has a 300 percent increase in media attention, including national attention from CNBC and confirmed feature articles in four of the six national trade journals in their industry.
  • has better national sales traction and recognition, including closed sales with new Fortune 500 prospects.
  • has significant new closed sales thanks to integrated campaign.

ACS as an technology industry leader

Founded in 2001 by brothers Michael and Scott Proffitt, Atlanta-based product safety testing and engineering firm Advanced Compliance Solutions basks in all the earmarks of a knowledge leader. ACS now has a fantastic word-of-mouth referral rate, a motivated team of highly qualified engineers and product safety experts, state-of-the-art product testing equipment and a commitment to constantly reinventing their industry with better people and better technology.

The Write2Market Triple-A PR approaches and media relations solutions

Problem: Nobody knows what we’ve done.
The Triple-A Industry Leadership Methodology: Send out case studies regularly and often and use them as the backbone of proactive conversations with editors and journalists.

ProblemWe have to share our knowledge one conversation at a time.
The Triple-A Industry Leadership Methodology: White papers share and promote knowledge leadership in a systematic, portable, reproduce-able way.  Put them online behind a registered download to build your qualified database of prospects.

ProblemNobody publishes our stories– Why do our competitors get more press?
The Triple-A Industry Leadership Methodology: Backed by case studies and white papers, press releases and active media outreach turned up the volume on message from ACS.

Wake up your target market.

We’d love to have a conversation about how we can help achieve similar results in your industry. Please call us, email us, or drop by one of our events–you can find them on the right.

New Media Relations Case Study