Case studyDownstreamEnergyMansfield Oil

Media relations marks multi-national expansion for Mansfield Oil

By May 27, 2011 No Comments
“Write2market provided the PR strategy and execution needed to promote our company’s technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine‘s CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt’s Global Energy Awards–these accolades help Mansfield Oil differentiate ourselves as a leader in our industry.” –Doug Haugh, EVP and CIO, Mansfield Oil
httpv://youtu.be/1A0f2FKtdq8

Energy PR results

Thanks to the relationship with Write2Market, Mansfield Oil now has public relations opportunities valued at over $1 million and an ROI of over 1,000 percent.  Because of Write2Market outreach, Mansfield Oil

  • appears on FOX and CNBC.
  • is featured at the top of InformationWeek500 in energy.
  • boasts an ROI of 1,000 percent over the last 12 months.
  • is featured regularly in leading trade publications.
  • is recognized by CNBC during “Energy Week.”
  • is recognized locally as an environmental leader.
  • is recognized by Platts Global Energy Awards as a 2-time finalist.
  • placed top 10 two years in a row in CIO Magazine‘s CIO 100 Awards.

Main PR strategies and media relations objectives

  1. Deliver substantive coverage of Mansfield Oil in front of decision makers in oil/ gas, petroleum and energy.
  2. Brand Mansfield as the go-to enterprise company not only for commercial fuel but also alternative energy and fuel-related services.

Do you want to be recognized as an industry leader?

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Oil/ Gas Media Relations Case Study