Category

Mansfield Oil

Top 3 trends in energy PR

By | Blog, Case study, Company Naming, Content Development, Downstream, Energy, Expertise, Featured, Healthcare, Heartland, Industry Leadership, Investor Relations, Mansfield Oil, MyCelx, Non Profit, Oil and Gas, Public Relations, Retail Services, Technology, White Paper

Energy PR trend 1:

Integration of conference, social media, and traditional media. To illustrate this trend, let me tell a story around one of our clients–Mycelx, a company that removes oil from water streams to 99.9% purity, and works globally. This year for Offshore Technology Conference, we submitted an application for their consideration as New Technology Spotlight. As a first time OTC attendee, the company was thrilled to be selected by the Society of Petroleum Engineers for this honor–which given the competition level, USED to be enough to drive booth traffic and create a terrific event. But in today’s more integrated age, close coordination with the on-site newspaper, with the pre-show weekly enewsletter, and Twitter outreach on site is what created an outstanding presence. No one thing can be identified as a “game changer” in today’s [intlink id=”2797″ type=”post”]energy public relations[/intlink] successes–given a great product or service offering, the game-changer tends to be “integration.”

Energy PR trend 2:

Social Isn’t Stupid. To put it bluntly, while you can hear that the decision makers in energy aren’t on social “yet” and so it’s a waste of effort, two key groups ARE on social media–major business and trade journalists, and energy consumers. Enough said. Not all publicity is designed to reach only a c-level executive at a multi-billion dollar company. One of Write2Market’s energy PR clients was recently interviewed for an hour during Energy Week on MSNBC–terrific placement for investors and building the firm’s value. One of the anchor’s last questions was, what’s your Twitter handle. He created one right after the segment.

Energy PR trend 3:

Weave Awards. Often overlooked, as different media properties such as Forbes, Inc Magazine, Crain’s, and Platt’s are pressured to distinguish themselves and develop deeper reader followings, one of the  avenues is by creating a signature award. Winning these awards takes a terrific application, but our [intlink id=”2815″ type=”post”]energy public relations[/intlink] clients like Mansfield Oil have found awards to be a key component of building better relationships across the industry. For example, by winning both the top energy award from Information Week 500 and one of the top 10 CIO awards, the downstream distribution giant has hard evidence to help convince the Fortune 250 that their IT infrastructure is second to none in the sector. Not only that, but they get “in the room” with other CIOs and industry leaders with whom relationships can be forged.

What’s your favorite [intlink id=”65″ type=”page”]energy PR[/intlink] trend? We’d love to find out! Connect with us on Facebook, Twitter, or email.

Energy PR for next generation outreach

By | Downstream, Energy, Industry Leadership, Mansfield Oil, MyCelx, Oil and Gas

New media + traditional energy PR services

Write2Market’s energy PR practice is built on our Triple A industry leadership methodology. Whether working for Stena Sonangol tanker fleet, the oil removal specialists at Mycelx, or downstream authorities like Mansfield Oil and Ed Staub Energy, Write2Market is able to help create the Access to decision makers, the Awareness among buyers, and the Awards that create credibility. Read our  [intlink id=”2815″ type=”post” ]energy PR[/intlink] case study on how we helped one of our energy clients net over $1 million in coverage in a year, or how we built a global reputation for a local cleantech [intlink id=”2797″ type=”post”]energy firm[/intlink].

Energy PR and new media expertise:

For next generation energy companies, it takes more than traditional energy public relations–following up with Hart Media, Penwell, McGraw Hill,Wall Street Journal, Financial Times . . . Today’s energy PR outreach takes a new blend of clean tech savvy, great relationships online and off, and social media. We create media and social media dashboards that create, distribute and track your message penetration across key markets–from engineers to consumer advocates.

Find out what a difference the next generation approach to [intlink id=”124″ type=”page”]energy PR[/intlink] makes for you.

Media relations marks multi-national expansion for Mansfield Oil

By | Case study, Downstream, Energy, Mansfield Oil
“Write2market provided the PR strategy and execution needed to promote our company’s technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine‘s CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt’s Global Energy Awards–these accolades help Mansfield Oil differentiate ourselves as a leader in our industry.” –Doug Haugh, EVP and CIO, Mansfield Oil
httpv://youtu.be/1A0f2FKtdq8

Energy PR results

Thanks to the relationship with Write2Market, Mansfield Oil now has public relations opportunities valued at over $1 million and an ROI of over 1,000 percent.  Because of Write2Market outreach, Mansfield Oil

  • appears on FOX and CNBC.
  • is featured at the top of InformationWeek500 in energy.
  • boasts an ROI of 1,000 percent over the last 12 months.
  • is featured regularly in leading trade publications.
  • is recognized by CNBC during “Energy Week.”
  • is recognized locally as an environmental leader.
  • is recognized by Platts Global Energy Awards as a 2-time finalist.
  • placed top 10 two years in a row in CIO Magazine‘s CIO 100 Awards.

Main PR strategies and media relations objectives

  1. Deliver substantive coverage of Mansfield Oil in front of decision makers in oil/ gas, petroleum and energy.
  2. Brand Mansfield as the go-to enterprise company not only for commercial fuel but also alternative energy and fuel-related services.

Do you want to be recognized as an industry leader?

We’d love to have a conversation about how we can help achieve similar results in your industry. Please call us, email us, or drop by one of our events–you can find them on the right.

Oil/ Gas Media Relations Case Study

Reaching business readers in target cities with media relations

By | Downstream, Energy, Featured, Mansfield Oil, Oil and Gas

Written for: Mansfield Oil

$2.6 billion dollar Mansfield Oil may be headquartered in Gainesville, but their target readers are often in Houston. Write2Market, their public relations firm, helps the oil industry leader target their readership in Houston with stories in the Houston Business Journal. This particular story was based on a press release we then pitched.

Download this sample.

Mansfield

Mansfield Oil: Public relations success

By | Mansfield Oil, Testimonial
Write2market provided the PR strategy and execution needed to promote our company’s technology investments and the value we deliver to customers by gaining recognition and awards from leading publications such as CIO Magazine’s CIO 100 Awards, first place among energy firms in the InformationWeek500, and finalist in the Platt’s Global Energy Awards–these accolades help Mansfield Oil differentiate ourselves as a leader in our industry.

Doug Haugh, EVP and CIO, Mansfield Oil.