CallRail Builds Industry Leadership With Tech Public Relations Firm, Write2Market

Consistent headlines, top technology awards and purposeful content contribute to national industry leadership in the dynamic marketing tech landscape for CallRail

Tech PR firmThe Problem

The marketing technology landscape is vast and before hiring a tech PR agency, CallRail was trying to find a voice in the world of telephony.  To grow their leads and industry share of voice, Andy Powell, co-founder and CEO of CallRail turned to Write2Market to help with his tech public relations and marketing.  With a clear position for small to midsize businesses he says “The addition of the Write2Market team has helped us to strengthen our position in the marketplace by telling our story more consistently at conferences, in publications, and in our content marketing.”

The Solution

©2013 Ross Oscar Knight Photography; Tech PR FirmUtilizing the key pairing of a unique position and competitive SWOT analysis of competitors paired with a strong SEO content strategy for both the web and social platforms, Write2Market put a consistent and repeatable plan in place to create recognizable industry leadership for CallRail.  “Our social analysis and best practices joined with regular case studies and a strong message positioning has helped us to place CallRail as the industry leader for SMB’s in the changing world of telephony.  From keyword conversion analysis to call recording, CallRail is a top technology to watch,” says Joe’ Lloyd, Retail Public Relations Practice Director at Atlanta PR Firm, Write2Market.

The Results

Along with consistent coverage across the marketing world in top publications such as CMO.com, eMarketing & Commerce, and the American Marketing Association’s Elevate, CallRail regularly contributes The Agency Post.  They have also made waves in their local Atlanta market with profiles in both The Atlanta Journal-Constitution and the Atlanta Business Chronicle and was named as an Atlanta Business Chronicle Pacesetter 2015 winner.  During the course of their time with tech pr firm, Write2Market, CallRail has reached a targeted SMB and agency focused audience of over 250 K readers valued at over $100,000 in advertising spend.