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Most b2b firms are using social media regularly as part of their marketing – or have at least developed a social presence. But this is a unique form of outreach, and requires some social skills and social awareness to master. How can you  best utilize this medium to fuel your sales pipeline? In last Thursday’s Write2Market webinar,  Matt Smith of Insightpool and Mat Rider of Docusign shared best practices for engaging prospects, building a nurture campaign and keeping the conversation personal and ongoing.

Listen to the 30 minute webinar below, and learn:

  • How to target individual CEOs on a personal level
  • Why it’s important to establish your company as a “solution provider”
  • How a long, slow approach can pay dividends for your business relationship