Non ProfitPress Release

VoiceNation boosts online rank and editorial coverage with press releases

By April 17, 2011 July 22nd, 2019 No Comments

Optimized press releases deliver a double punch–media exposure AND search engine rankings. We’re thrilled with how Write2Market has helped us leverage our marketing dollars with online marketing expertise blended with traditional media savvy. We’re getting two birds with one stone. –Graham C. Taylor, VoiceNation

The Results

When VoiceNation launched Care2Call, their charitable program to provide lifetime voicemail services for the disadvantaged and the nonprofit organizations that serve them, they were contacted about substantial “free” media coverage within days of the release, including:

  • A 30-minute radio spot on 1010 AM WGUN
  • An industry Q&A column that ran online as well as in print (See the coverage.)
  • A feature story in Smart Business Atlanta
  • A Gwinnett Business journal feature story
  • A feature story in Fundraising Success
  • A feature story in Smart Business Miami

Plus, in its first two weeks online, the keyword-optimized release delivered:

  • 90,000 reads online
  • Dozens of insertions into industry news feeds and search engines, including Yahoo and Google News

That’s typical of the kinds of success VoiceNation has seen with its optimized press release program at Write2Market.

The Challenge

VoiceNation defines what’s next in voice communication technology. Listed number one in Google for dozens of key terms, VoiceNation is always investing in research, technology, and infrastructure to provide critical business and disaster recovery communications for their clients. They are focused on making sure their marketing and public relations dollars work as hard as their technology to deliver real business results. In this atmosphere, each press release or brochure is carefully scrutinized to make sure it’s in alignment with the mission of the firm. That’s why VoiceNation turned to optimized press releases as a way to not only get their messages media attention but also supplement the media relations strategy with extra online marketing advantages.

The Goals

  • Get editorial coverage
  • Boost natural and organic search engine links

The Solution

VoiceNation turned to Write2Market for optimized press releases–a method of boosting rankings and getting editorial attention that W2M brought to the attention of the company’s founders.

In a highly competitive industry–voice communications–VoiceNation has a tremendous online presence and invests much of their marketing dollars and time into search engine dominance. Knowing this method words for them, Write2Market was able to leverage their keyword research and combine keyword optimization with standard press release writing. W2M and VoiceNation developed a suite of press releases, including Care2Call, that achieved overall media success for the company.

Write2Market tweaks press release distribution online so that it targets appropriate business and charitable groups, and finally, follows up with phone calls to industry and business editors to alert them to the releases done on VoiceNation’s behalf.

“Write2Market blends traditional public relations with a level of online marketing understanding you don’t find at most other agencies,” says Lisa Calhoun. “That gets uncommon results for our clients at costs they just can’t beat.”

  • View the full suite of VoiceNation’s optimized press releases by Write2Market

Ready to put optimized press release services in your marketing arsenal? Contact the experts at Write2Market today.