Is tech marketing done well or not? Nike recently quietly let go a number of members of its FuelBand marketing team . . . and they aren’t alone. A lot of tech marketers know that they can quietly be let go, and not quite realize why. In this provocative article in this week’s WIRED, Write2Market founder Lisa Calhoun points out what’s wrong with a lot of tech marketing and why it can fail to scale.
“People want to know what tangible improvement a product will bring to their lives. Instead of telling them about the technology, we need to . . . ”