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Selling your company can be a powerful platform for sharing your company’s message – and coming out on top. In this article from FastCompany, Write2market’s founder and CEO, Lisa Calhoun, shares her insights about using the impact of perception and social proof to turn your exit into opportunities.

“Proper publicity becomes critical in highlighting a company‚Äôs corporate culture, as well as the traction the company is building. . . ”

Read the article on FastCompany