During a regular pitching session for my energy / smart grid client IUS Technologies, I was lucky enough to garner interest from Greentech Media. Although the briefing was quick to get scheduled, it was the rescheduling that became more tedious…and it was the weeks of radio silence that was even more difficult. But like a dog with a bone, I kept on. Simple notes like “just my weekly check-in” became a regular Monday occurrences, and one off notes to my client that the briefing would pay off left my outbox on Fridays.
One Distributech conference and three months later, my persistence paid off: not only an article in Greentech, but 24 hours above the fold on the homepage, homerun! This is the kind of coverage for clients that makes my career in PR fun: