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Marketing at DistribuTECH 2015

By December 11, 2014 No Comments

5 insider secrets for the biggest utility conference of the year

If you want to maximize your exposure at Distributech 2015, here’s what you need to know:

1. Remember: the D in DistribuTECH is for “Decisionmaker”

The utility industry is focused on safety, efficiency, and operational excellence. As you walk the halls of the conference and expo, you’ll see 10,000 decision makers, many of them dressed casually.

Don’t be fooled. 365 of the largest utilities in the world are walking the floor in teams February 3-5 in San Diego. They are making big decisions about strategic approaches in security, SCADA, T&D, monitoring, outsourced field operations, and everything else. Public utilities, coops and munies are represented–so are start up teams and key partnership opportunities. That gentleman in work boots and panel flaid may well be scoping out a new $50 million investment for Duke.

2. Make friends with media at DistribuTECH 2015

Penwell owns the show–literally–so their  utility-focused publications (and editors) are well represented. Drop by the gi-normous Penwell booth to make friends with some of the top influencers, and be sure to reach out before the show to secure breakfast, a beer, or a briefing with editors and analysts.

The #DTech2015 hashtag is in fast and furious use–be sure to optimize your social presence before and during the show.

Over 100 journalists attend DistribuTECH 2015, including:

  • Gartner
  • Public Utilities Fortnightly
  • Intelligent Utility
  • EnergyBIZ
  • Pike Research
  • Electric Power & Light
  • PowerGrid International

3. Release news at  your own DTECH press conference

Show organizers are open to creating first-class press conference events if your news merits the attention of the larger utility market.

Write2Market recommends that this show, with its unique profile of editors and analysts who truly understand the energy space, is a fantastic place to release your best news of the year in style.

4. Create DistribuTECH 2015 client events

One of the smartest things marketers to the utilities can do is create a combined prospecting/sales event that you also use as a client hosting opportunity.

The hotels in San Diego are amazing, but if you want to go off property and save money as well as make a great impression, right across “the tracks” from the Convention Center is the GasLamp Quarter. It’s a very easy walk in sunny California weather. Great options for unique client/sales event experiences at reasonable prices abound.

Other hot spots on the DistribuTECH scene are the marina-side bars at the Marriott next to the San Diego Convention Center.

Both before and after the show, some of San Diego’s best golf courses around La Jolla and Torrey Pines get lots of business from utility executives.

Grab major media opportunities at DTECH 2015

Each year, Write2Market’s energy practice takes a few select companies with us to DistribuTECH for media tours.   Find out if you qualify to join the DistribuTECH 2015 Media Tour.

More DistribuTECH marketing articles . . .