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Oil and Gas

Agency 100 Badge

Write2Market Named On Agency Post’s Top 100

By | Agencies, Agriculture, Blog, Careers, Downstream, Energy, Featured, Healthcare, Heavy Industry, Investor Relations, Non Profit, Oil and Gas, Press Release, Retail Services, Technology

W2M PR Agency Ranks Among Top 100 Agencies in U.S.

Agency Post today rolled out its annual ranking of the top 100 advertising, media and public relations agencies in the country. Write2Market, an Atlanta tech public relations firm, is thrilled to be on the list at #76, one of only two Atlanta agencies in the national list. “When we found out, we posted it on LinkedIn and got some amazing compliments,” said Lisa Calhoun, CEO at Write2Market. “One of my favorite was by Alexander Toland with GE Energy, who said ‘write2market is not just an agency, you’re a catalyst for change.’”

Agency Post’s Agency 100 is not simply a list of the fastest growing agencies, although audited financials were a part of the selection process. According to Jami Oetting, Executive Editor, “fortitude, strong relationships, great work and strategic ideas” were also factored into the ranking.

Write2Market specializes in building company valuation through recognizable industry leadership. The firm’s proprietary Triple A Industry Leadership Methodology(r) and cloud-based Triple A software platform is powered by a team of top notch publicists, writers and social media gurus. “We’re grateful to our clients, our team and to Agency Post for this recognition,” says Lisa.

Continuing to take the lead in crafting powerful business reputations, Write2Market is hosting an Industry Leadership Summit this fall. All B2B business leaders who want to carve a path to recognizable industry leadership are invited– see www.industryleadership.com.

Tech PR Lands LEC In Washington Post

By | LEC, News from B2B Tech, Retail and Healthcare Industry Leaders, Oil and Gas, Public Relations, Technology

Tech Public Relations Client Spotlighted For Outstanding Business

Lightning Eliminators and Consultants, Inc., received a huge honor in May ’13 when they won the Presidential “E” Award for Outstanding U.S. Exporters.  Last week, their industry leadership was recognized yet again — in an article in The Washington Post covering LEC’s success as a small business making huge international numbers.  Click the image below to download the article.

LEC Washington Post

Energy PR Perspective: Inquiring Minds Drive the Metrics Matrix

By | Blog, Energy, Oil and Gas, Testimonial

By Chris Miller, Marketing Manager, Ecologix Environmental Systems

From integrating sales and marketing strategies to producing video from raw footage, managing social media channels, and data analysis, I pilot the marketing department for Ecologix Environmental Systems, an industrial engineering firm focused on intelligent management and recycling of waste water. When you work in an office full of engineers, attention to detail is critical – every calculation, every figure requires concerted effort. That said, I witnessed some very interesting numbers last week.

Ecologix was recently mentioned in an article that appeared in The Wall Street Journal – the “big daddy” of all business media. Our company was named alongside Halliburton and Schlumberger, two major players in the oil & gas industry, for our efforts in pushing for frac water reuse. For a company just over a decade old, being mentioned next to the likes of Halliburton, a company with a 100-year history, in the WSJ is a HUGE deal. And we have the stats to prove it.

The day after the “fracking” article was published, I jumped into the analytics for our website, www.ecologixsystems.com. The metrics were spectacular. Our website saw a 300% spike in unique visits, a 600% increase in referral traffic, a 400% increase in video viewership, and a 200% bump in blog traffic. Even now, days later, the numbers have maintained the same figures. We’ve even seen a slew of interesting new keyword searches result in click-throughs to our site:

  • Wall Street Journal Ecologix
  • Ecologix investment opportunities
  • Ecologix environmental systems stock price
  • Ecologix GA frac water treatment
  • Eli Gruber Ecologix
  • Ecologix Environmental Systems investors.

There was also a 300% increase in search terms such as “Ecologix” and related search queries leading clicked-through to the website.

In addition to the impressive website analytics, the company also fielded a couple dozen phone calls from the public inquiring about investment opportunities, stock, etc. Company social profiles saw a significant increase in followers within this same time frame.

As I continue to collect data on the residual effect of the story’s publication, I’ve received a re-confirmation of a valuable PR and marketing lesson: the right stories in the right publications generate valuable leads, get you in front of the right people, and help to generate new opportunities.

Creating memorable, consistent and resilient messages through business media ultimately helps to build a solid industry reputation and gives you a strong foundation on which to build industry leadership.

2012 Energy PR Tips & Trends

By | Blog, Energy, Featured, Oil and Gas, Technology

Inside Perspective on Energy and Oil & Gas Public Relations

Part 2 of 10

I hope you enjoyed our last energy and oil and gas PR tip–watching out for Clean Air Act impact by crafting a message strategy that protects and promotes your environmental investments.

For the second of the Top 10 Energy PR Tips and Trends in our series, we turn to shale oil.

US Oil Boom Demands Expert Media Messages

It takes millions to drill a shale oil well and begin to frack it–and only a few weeks in production to make that money back, if managed properly. The growing, hungry world runs primarily on fossil fuel and has a big appetite for diesel, the most “bang for the buck” of common fuel sources. 2011 was first time since 1949 that the US was a net exporter diesel and refined petroleum products–and with Bakken, Eagle Ford, and Marcellus shale sources coming on line as fast as possible in market driven by historically high barrel prices, the rush to capitalize on tight oil will drive many a major investment. Expect the competing issues over water management, environmental damage, taxation and new exploration technology to maintain a fever pitch in national news as well as engineering and trade commentary. If you think America watched Middle East crisis in Iraq and Iran the last few decades with interest, imagine their involvement in oil when it’s produced onshore, in their backyards.

ENERGY PR Take-Away: Fortunes will ride on properly managing the message for investors, technologists, engineers and the public this coming year.

New environmental and production technologies will need expert message support to break through the clutter and get the attention they deserve. Write2Market can help.

Thanks for reading about our thoughts on Energy Public Relations in 2012 and what you need to do to make the news work FOR you and your investors, not against you. Learning something useful? Let us know @write2market.
Read next post in our series–when we turn to SMART GRID energy public relations opportunities in 2012: [intlink id=”5566″ type=”post”]Smart grid forecast 2012[/intlink]
Did you miss the first energy PR post? Read part 1: Ten [intlink id=”5555″ type=”post”]Energy PR Tips & Trends[/intlink] for 2012